United States Olympic Committee
At Blue State Digital, I helped develop the social media strategy and create content for the USOC's social channels; this included fundraising efforts, community management, and the promotion of Team USA Olympians, past, present and future.
#OneNationOneTeam
While the summer of 2014 was the deepest lull between Summer Olympics, the World Cup in Brazil provided the perfect opportunity to build enthusiasm for Team USA. Leading up to U.S. Men's Soccer Team matches, we asked fans to show us their #USAGoalFace. During, we watched and posted from our conference room-turned-social media war room. And throughout, we cheered the USMNT as it made its momentous run to the Round of 16. Read more about the moment here.
Sixteen saves, the most in a World Cup match since 1966. Olympian. Hero. Legend. Thank you, Tim Howard.
Posted by Team USA on Tuesday, July 1, 2014
One nation. One team. One more point. Next up: Germany — and #USMNT is ready. Join the madness: http://usaoly.us/yjXJi
Posted by Team USA on Sunday, June 22, 2014
One Nation. One Team. Bring on Portugal. #GoTeamUSAhttp://action.teamusa.org/USA-USA
Posted by Team USA on Monday, June 16, 2014
We are one nation, one team. Proud to be #TeamUSA.
Posted by Team USA on Tuesday, July 1, 2014
Cancel your plans for next Tuesday afternoon.Team USA is heading to the Round of 16. #1N1T
Posted by Team USA on Thursday, June 26, 2014
One nation. One team. We are ready.
Posted by Team USA on Sunday, June 22, 2014
Start prepping your #USAGoalFace: #USAvGER kicks off in less than 18 hours. Round of 16 on the line. #LetsDoThis pic.twitter.com/DPbe7IbjXe
— U.S. Olympic Team (@TeamUSA) June 25, 2014
Better get your #USAGoalFace ready, because #USAvBEL is about to kick off!
— U.S. Olympic Team (@TeamUSA) July 1, 2014
Here. We. Go. pic.twitter.com/dXHXzVHixq
#ReadyforRio
At the halfway mark between the London and Rio Summer Games, we used social media to highlight Team USA athletes; for them, the Olympics aren't just two weeks every four years, they're every day.
The countdown is on! Are you #ReadyforRio? http://usaoly.us/zYT0G
Posted by Team USA on Tuesday, August 5, 2014
The USA Swimming nationals have kicked off the blocks in Irvine, CA!A major milestone in the race for the Rio 2016 Olympic Games, follow along and see who’s getting #ReadyforRio: http://ow.ly/A40Lp
Posted by Team USA on Thursday, August 7, 2014
Sanya Richards, running hard and running strong along the Road to Rio.
Posted by Team USA on Wednesday, August 6, 2014
“Only three people get a medal.”
— U.S. Olympic Team (@TeamUSA) August 11, 2014
Athletes turning fourth place into motivation: http://t.co/fuwlEijRPo #ReadyforRio pic.twitter.com/1qHOU73SVs
.@USARugby and USA Golf, getting ready for their big moment in the Brazilian sun: http://t.co/DKf8x0S6r9 #ReadyforRio pic.twitter.com/etpWm7NUu5
— U.S. Olympic Team (@TeamUSA) August 13, 2014
The future of #TeamUSA is competing at the @YouthOlympics. Will they be #ReadyforRio? http://t.co/4xzeRoZjYy pic.twitter.com/euihseww4t
— U.S. Olympic Team (@TeamUSA) August 16, 2014
#SummerofSports
A lighter campaign I created to interact with our community during the dog days of summer. We got to see the everyday activities being enjoyed around the country and share how regular Americans spend their weekends.
Whether you’re in a kickball league with co-workers, play pickup basketball at the park, throw frisbees around a picnic or swim laps at the local pool, tell us: How are you spending the #SummerofSports?
Posted by Team USA on Friday, July 11, 2014
It’s August, meaning school is around the corner. Not much time left to partake in the #SummerofSports! What are you playing? Tag your pics!
— U.S. Olympic Team (@TeamUSA) August 1, 2014
Another sunny weekend means another perfect chance to get outside, get active, and get playing. Send us your best photos of your #summerofsports in action!
Posted by Team USA on Friday, July 18, 2014
Run. Catch. Throw. Hit. Shoot. Jump. Dive. Kick.Team USA fans are making the #SummerofSports active and fun. Join in.
Posted by Team USA on Wednesday, July 23, 2014
Big or mini, all sports are great sports when you’re playing them! How are you enjoying the #SummerofSports? Show us.
Posted by Team USA on Friday, July 25, 2014