Scroll for some highlights from my career journey. You can also download my full resume if you prefer to peruse at your screen-free leisure or to use for dart practice.
Social Media Specialist | January 2020 - Present
Developed and now implementing a Twitter-centric social media strategy for OSF’s International Migration Initiative, increasing the program director’s following 250% and engagement rate 300%, leading directly to press interviews and op-ed placements, and growing awareness of the initiative’s work on behalf of refugees, forced migrants and undocumented workers around the world
Created content and handled community management for the Sex Workers’ Pop-Up, an art exhibit supporting sex workers’ rights mid-March in NYC; attracted more than 3,000 followers and 17,400 story views on Instagram, 1,400 followers on Twitter and 12,500 total reach on Facebook (all organic), along with 2,500 visitors over three days open to the public (cut short due to Covid)
Conducted research and provided support for the communications team as the organization urgently shifted priorities to pandemic rapid response and equal justice initiatives
Produced social media strategy and toolkits for grantee and partner campaigns
Director of Communications | Feb. 2018 - June 2019
Director of Social Media | June 2017 - Feb. 2018
📱 Managed content for in-house iPads and signs, and the members’ mobile app, online portal, and private Facebook group.
🖥 Collaborated with the design team on marketing collateral for coworking, hotel, and private event sales — landing pages, fact sheets, flyers, placards, calendars, menus, gifts, and more.
🖋 Copy-edited MOZAIC articles, website and landing page content, and social media posts.
📣 Developed communication, social media, and content promotion strategies, built relationships with press, partners and influencers, and pitched stories.
🎟 Managed the creation of 1,000+ event pages for 500+ events, ranging from intimate workshops to major talks, panels on politics, technology, business, wellness, activism and more, volunteer outings, weekend retreats at The Assemblage Sanctuary, and impact journeys abroad.
🎤 Project managed the transition from Nexudus to Splash as our event management platform.
💌 Handled all promotional efforts, including public outreach, social and paid media, tracking ticket sales, coordinating press coverage, and sending invitations, reminders and follow-ups.
📪 Wrote, A/B tested, and analyzed all email campaigns
📭 Campaigns included weekly programming and monthly editorial newsletters, sales offers, product launches, social impact initiatives, and announcements.
📬 Recipients included members and our wider community, a 44,000+ subscriber list, qualified leads and prospects, and internal stakeholders.
🇪🇺 Ensured emails were GDPR compliant and adhered to ethical best-practices.
Director of Social Media | June 2017 - Feb. 2018
Community Manager | April - June 2017
Launched in May 2017, Fundamental was the first crowdfunding campaign to raise money and awareness for the scientific research into psychedelics and mental health. The passion project of Rodrigo Niño, founder/CEO of The Assemblage and Prodigy Network, the campaign ran for six months and raised more than $150,000 for these four groundbreaking studies:
Psilocybin treatment for end-of-life distress in patients with life-threatening cancer, led by NYU School of Medicine’s Dr. Stephen Ross
Psilocybin treatments for addiction, led by NYU School of Medicine’s Dr. Michael Bogenschutz
MDMA treatment for PTSD patients, led by Multidisciplinary Association for Psychedelic Studies (MAPS) founder & executive director Dr. Rick Doblin
Microdosing with LSD for cognitive enhancement, led by Beckley Foundation Founder & Director Amanda Feilding
Along with growing Fundamental’s digital presence through email newsletters, social media content, and community management, I cultivated press coverage, built relationships with donors, researchers and other stakeholders, organized and spoke at events, moderated panels, and ran a table at the Horizons: Perspectives on Psychedelics conference.
Copywriter | July 2016 - April 2017
At SapientRazorfish (formerly Razorfish, now Publicis Sapient), I primarily worked on the Mercedes-Benz USA and smart USA accounts, writing and producing content for social media, marketing and service emails, consumer and dealer websites, financial services, and corporate communications. Click here for examples of my work.
Copywriter | October 2014 - July 2016
At ROAR Groupe (also now Publicis Sapient), I created and helped execute digital and integrated campaigns for JPMorgan Chase & Co and its Chase Freedom, Sapphire, Ink, Ultimate Rewards and Retail Banking lines of business. This primarily included direct marketing emails, website copy, social media posts and banner ads for product launches, customer updates, new service announcements, and special offers. I also routinely presented work to clients and contributed to new business pitches. Click on the logos for more.
Of course, copywriters only as good as the art directors and grapher designers they work with. Luckily, I've gotten to work with some great ones:
Joanna Brown, Mia Feitel, Tim Ferguson, Jenn Lau, Abigail Harris-Shea, Alec Kleinfeld, Derek Montgomery (ACD), Ivor Noyek
Associate Social Media Strategist | October 2013 - September 2014
While at this groundbreaking and innovative digital agency, I was fortunate to work on behalf of organizations and brands advocating for progressive causes — composing strategy briefs, creating content calendars, writing social media copy, and pitching fundraising campaigns. I also analyzed client platforms and performance and made recommendations for improvement, and worked closely with the paid media and analytics teams to provide quantitative measurements. Click the logos for more details.
Panelist, MediaPost Social Media Insider Summit 2014: Social’s Next, Next Wave: Going Out There with Vine, Snapchat and Other Emerging Social Platforms
Digiday (Oct. 10, 2014): The many different ways publishers define 'clickbait'
BlueStateDigital Blog (Aug. 15, 2014): Is The Ice Bucket Challenge Leaving You Cold?
Digiday (July 9, 2014): Is the CIA's cheeky social approach smart strategy?
